Web 3.0 is defined as the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform. Web 2.0 services are now the commoditized platform, not the final product. In a world where a social network, wiki, or social bookmarking service can be built for free and in an instant, what's next?
Web 2.0 services like digg and YouTube evolve into Web 3.0 services with an additional layer of individual excellence and focus. As an example, funnyordie.com leverages all the standard YouTube Web 2.0 feature sets like syndication and social networking, while adding a layer of talent and trust to them. A version of digg where experts check the validity of claims, corrected errors, and restated headlines to be more accurate would be the Web 3.0 version. However, I'm not sure if the digg community will embrace that any time soon. Wikipedia, considered a Web 1.5 service, is experiencing the start of the Web 3.0 movement by locking pages down as they reach completion, and (at least in their German version) requiring edits to flow through trusted experts. Also of note, is what Web 3.0 leaves behind. Web 3.0 throttles the "wisdom of the crowds" from turning into the "madness of the mobs" we've seen all to often, by balancing it with a respect of experts. Web 3.0 leaves behind the cowardly anonymous contributors and the selfish blackhat SEOs that have polluted and diminished so many communities. Web 3.0 is a return to what was great about media and technology before Web 2.0: recognizing talent and expertise, the ownership of ones words, and fairness.
The debates over Web 3.0
There is considerable debate as to what the term Web 3.0 means, and what a suitable definition might be.
- Transforming the Web into a database.
- An evolutionary path to artificial intelligence.
- The realization of the Semantic Web and SOA.
- Evolution towards 3D.
- Web 3.0 as an "Executable" Web Abstraction Layer.
All are welcome to think what the future Web would look like.... the W3C has been quiet on this aspect!